Insight Crafts Marketing

Case Study: How a £300 Ad Got a Plumber 37 New Jobs and a Girlfriend A plumber in Birmingham named Dave approached us for Google ads (PPC) few months back. Dave wasn’t a tech guy. He didn’t “do” Facebook, he thought SEO was some kind of energy drink, and his website looked like it was built by a sleepy squirrel. Business was slow. His phone was quieter than a library on a Monday. One rainy afternoon, while eating cold beans straight from the tin (don’t judge him), Dave decided he’d had enough. He saw our online ad for digital marketing services and thought, “Well, can’t get worse, can it?” He called us and said just five words: "Fix my business, please mate." What followed next was nothing short of legendary.   He Spent £300—and Got Booked Solid Our marketing team ran some ads for him. Nothing fancy. Just simple words like “Need a plumber fast?” and “Dave fixes pipes, not breaks hearts.” The ad started showing up on people’s phones in Birmingham. And bam— Dave...